SCALE España 2026

Arrive early to avoid last-minute rushes. Doors open at 10:30 for a smooth check-in process. Take the time for a coffee and start connecting with other managers and sponsors.

Institutional panel on regulation in Spain with guests from the governments of the main Spanish regions. Content to be confirmed.

AI has gone from being a writing assistant to the central engine of profitability. We are talking about conversational agents that close direct sales, algorithms that audit maintenance work in real time, and GEO systems that bypass OTAs to capture high-value travellers. The real question is not when you will implement AI, but how.

The modern traveller is no longer satisfied with just a room; they seek an ecosystem to live and work in. This is the era of hybrid assets: spaces designed for extended stays that combine hotel services with the privacy and comfort of a home.

How does today's traveller decide in a saturated market? This analysis delves into new consumption patterns: from disrupted booking windows and Trip Stacking to growing design fatigue. Discover why the 2026 guest prioritises utility and slow stays over traditional aesthetics.

As extreme heat and overtourism increasingly influence traveller choices, the Spanish vacation rental sector has the opportunity to drive structural change. This session analyses how coolcations are redistributing demand away from traditional destinations.

The vacation rental market is maturing rapidly and the all-in-one model is starting to show its seams. To remain competitive, the business needs to be dissected into three fundamental layers: Operation, Exploitation, and Ownership.

Spain keeps breaking demand records, but regulatory complexity has never been higher. Two leading experts offer a 360-degree view: Luis Falcon (InAtlas) on supply data and new demand typologies, and Marian Muro (Apartur) on the legislative reality.

Stay at the end for networking with all attendees, speakers and sponsors, with drinks provided by the SCALE team.

Day 2 doors open. Grab a coffee and start connecting before the first session.

Today's traveller seeks authenticity, and villages offer the perfect setting for luxury based on time, silence and connection. Success stories where accommodation has served as a catalyst for recovering local trades and protecting the natural environment.

In an environment saturated with biased headlines and perceptions, accurate information presented positively is the best defence. We break down the most common myths about vacation rentals in major cities and contrast them with real data.

Scaling the business is pointless if your brand reputation dilutes in the process. We explore the formula for Qualitative Scalability: how to standardise excellence so positive reviews grow at the same pace as your portfolio.

How to go from trying AI tools to building a business based on them? We explore the qualitative leap from AI as novelty to AI as operational foundation.

Navigating 2026 requires binocular vision: ability to seize new windows of opportunity and agility to mitigate emerging risks. We explore both sides of the industry.

Many management strategies focus on growth by raising prices, investing in technology or opening more units… without understanding why their results don't follow. Discover how customer experience is directly influencing your reviews, visibility, ADR and guest type.

More than a trend, a consolidation. We break down the competitive advantages of Serviced Apartments, a model with decades of global success now landing strongly to conquer the new corporate and medium-stay traveller.

Guests simply see a range of stay types and choose the one that best fits the moment. The concept of hometel is breaking barriers between hotel and short-term rental, an unstoppable trend growing across Europe.

From hotel rooms to serviced apartments and co-living spaces: the boundary between living and travelling has blurred. This session breaks down the new Property Management paradigm.

The short-stay rental sector enters a phase of technological and regulatory maturity. We analyse the 2026 horizon: a scenario marked by AI consolidation at the operational core, European regulatory pressure, and the rise of professionalised management.

Final networking round to close out the event. Drinks provided by the SCALE team.